LOS ANGELES, CA and HEERENVEEN, NETHERLANDS— REGENT, a global private equity firm, announced today that it has acquired the U.S. assets of the Accell North America (ANA) cycling business from Accell Group N.V. (AMS: ACCEL). ANA owns and operates the Diamondback, Redline and IZIP cycling brands and is also the US Distributor of the Raleigh, Haibike and Ghost bicycle brands. The combined portfolio will be based in Kent, Washington and will now operate as the Alta Cycling Group.

Michael A. Reinstein, Regent’s founder and Chairman commented, “The acquisition of these popular cycling brands and the ongoing partnership with Accell will provide us with a best in class distribution platform that will fuel growth in both the wholesale and direct-to-consumer space. We are excited to welcome these wonderful sports brands into the Regent consumer products portfolio.”

This announcement comes just one month after Regent completed the acquisition of the legendary MAVIC cycling business from Amer Sports (HEL: AMEAS). With the addition of the Diamondback, Redline and IZIP brands, Regent has strengthened its performance sports portfolio and has emerged as a significant player in the global cycling industry: the popular Diamondback brand is a best-in-class manufacturer of mountain and road bikes, Redline has been a definitive leader in BMX and IZIP is an innovator in the rapidly growing e-bike space.

This deal marks the fourth acquisition Regent has completed since the beginning of the year. Aside from MAVIC, Regent also purchased the La Senza fashion lingerie business from L Brands, Inc. (NYSE: LB) and the Plainville Farms food processing business from The Hain Celestial Group (NASDAQ: HAIN).


Regent is a global private equity firm focused on innovating and transforming businesses. The firm’s mission is to create long-term value for its partners, the companies it invests in and the communities in which it works. Regent’s investments span the globe and operate in a wide array of industry verticals including technology, media, consumer products, industrial, retail and entertainment. 

Selected investments include MAVIC, La Senza, Plainville Farms, Sassoon, Sunset Magazine, MasterCuts, Regis UK, SuperCuts UK, Lillian Vernon and a media portfolio comprised of numerous newspapers, magazines and television platforms including Military Times, Army Times, Navy Times, Defense News, Federal Times and HistoryNet. Regent is based in Beverly Hills, California. 

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