LOS ANGELES, ANNECY, HELSINKI— REGENT, a global private equity firm, announced today that it has acquired Mavic, the historic French cycling company, from Amer Sports (HEL : AMEAS).

Based in Annecy, France, Mavic ( has been manufacturing bike systems, rider’s equipment and athletic apparel for consumers as well as champions of the Tour de France and the Olympics since 1889. The company has been an official sponsor of the Tour de France, the world’s most prestigious professional cycling race as the operator of the neutral support vehicles for over four decades.

“Mavic is one of the finest sports brands in the world and has been on the cutting edge of cycling technology since it was founded in 1889. We are extremely proud to be a part of this incredible legacy and look forward to working closely with the world-class Mavic teams in France and around the globe to continue to define the best in cycling” said Michael Reinstein, Chairman of Regent, LP.

The acquisition of Mavic is the third transaction Regent has completed since the first of the year following earlier acquisitions of the La Senza fashion lingerie business from L Brands, Inc. (NYSE: LB) in January 2019 and the Plainville Farms food processing business from The Hain Celestial Group (NASDAQ: HAIN) in February 2019.

About Regent

Regent is a global private equity firm focused on innovating and transforming businesses. The firm’s mission is to create long-term value for its partners, the companies it invests in and the communities in which it works. Regent’s investments span the globe and operate in a wide array of industry verticals including technology, media, consumer products, industrial, retail and entertainment. 

Selected investments include La Senza, Plainville Farms, Sassoon, MasterCuts, Regis UK, SuperCuts UK, Sunset Magazine, Lillian Vernon and a media portfolio comprised of 18 newspapers, magazines and television platforms including Military Times, Army Times, Navy Times, Defense News, Federal Times and HistoryNet. Regent is based in Beverly Hills, California. 

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